March 6 2014
street style life
At the occasion of Paris fashion week I decided to see how it’s like to be among the fashion and street style photographers in front of show venues. It’s a real dilemna because most of the time they are pretty invasive especially that their number have considerably grown over the years but on another side, I have some sort of respect knowing that becoming a good street style photographer is not that easy. And let’s be honest the fashion crowd is now highly contributing to the phenomenon by showing off their craziest, trendiest attire just to have their picture taken. Here are the golden rules to guarantee a successful photographic session and a few selected pictures I was able to take:
1. Be sure to have the right camera and be ready: good professional material already set up and quick is key to obtain the best shots
2. Know the who’s who of fashion and entertainment world: if you want to have pictures that matter. However there are plenty of unknown fashionistas even photographers take pictures of each other, the only requirement after all is to be stylish!
3. Find a strategic area: when a “person of interest” arrives you can be sure everybody will jump on her/him to get a picture but some smart or should I say experienced photographers, managed to always take it easily
4. Be attentive: some fashion targets try to get round the crowd or walk fast to avoid being stopped, but if you can spot her/him from afar, you have good chances to catch them anyway. Yes, it’s like a hunting game…
5. Be patient: Often the “real” fashion crowd is coming from a previous show and tend to get to the next one at the time it’s supposed to start or even a bit after, but once one is here the others follow shortly. As for celebrities, it’s another piece of cake. Their technic is usually to enter from an hidden door unless there is none and they have to use the main entrance. In that case, the black car with tinted windows will be your best bet, but once again be fast, it only takes a few seconds for the photographers to completely surround it!
6. Identify your fellow famous bloggers: you will be so focused on all the editors, stylists and VIP’s that you might miss the star bloggers. They became as important and notorious as big magazines editors. For example I couldn’t photograph Scott Schuman from the Sartorialist but got Tamu McPherson and NY Times veteran Bill Cunningham. From the back.
7. Learn from the best: of course you now have ton of street style blogs/websites, but I would recommend visiting the following sites for inspiration: Jak and Jil, Style.com, Vogue.com, The Sartorialist, On the Street Bill Cunningham
And if you want to know more about the subject read the excellent article published last year in the New York Times by Suzy Menkes about the circus of fashion.