November 3 2014
To watch: Hood by Air
New York based label Hood By Air, aka HBA, is revolutionising fashion street wear. Have you always wondered what would be the result of a mix between luxury and hip hop clothing? Don’t search anymore because genius founder Shayne Oliver found the right formula. His collection is definitely inspired by hip hop and 90’s street culture but using materials of exception, with a goth couture twist. Artists and singers such as Rihanna, ASAP Rocky, Kanye West or Ellie Goulding are all fans of the brand. Recently, the 26 years old designer was a nominee for the CFDA Swarovski nominee menswear award and a runner up of the LVMH Prize validating his promising future in the fashion world.
For more information please visit hoodbyair.com