June 15 2015
This a movement in fashion that is quite up in the air since a few years now, we remember luxury houses who have been inspired by Africa (Christian Dior, Yves St Laurent, Givenchy…). Smaller fashion labels are turning to Africa to not only get inspired by the aesthetic and designs but also to produce, if not all their collections, a good part of it. Those brands, even being based in Europe or US for some of them (Stella Jean, Suno, Edun…), have chosen to be ethical and authentic without compromising on the trendy aspect. A garment made in Africa attracts more and more people who want to be more conscious about how they consume fashion and wear it. Even if not manufacturing in Africa, like this is the case for designer Stella Jean, the fact of using African materials like wax is already a turning point, meaning the African codes are becoming more mainstream. Below are three labels that I’ve been following, I love their collections and just think they are part of that wave of designers making a real difference in today’s caucasian fashion landscape…
Founded by actress Rosario Dawson and long time friend Abrima Erwiah, Studio 189 is a fashion initiative whose goal is to empower the African continent, all the collections are made between Ghana and Mali as well as fabric sourcing and dying. They designed a collection for the eponym concept store Opening Ceremony.
Follow @Studiooneeightynine on Instagram
The label is based in LA but all collections are made in Ghana partnering with local artisans, using traditional fabrics and dying technics such as bogolan, batik among others, to create original prints and easy wearing designs.
Follow @OseiDuro on Instagram
Stella Jean is a luxury brand based in Rome, created by Stella Jean whose mixed heritage (Haiti and Italy) is translated through rich collections. Stella plays with luxurious Italian tailoring codes and fabrics associated to colourful wax patterns, resulting in an eclectic line where volumes are prominent.
Follow @StellaJeanLTD on Instagram